The numbers behind the reach
Last 30 days · Aug 24 to Sep 22, 2026
Last 90 days · Jun 25 to Sep 22, 2026
Where the views come from · 90 days
Reels 78.4%
Stories 13.0%
Feed posts 8.5%
Reels are the discovery engine: nearly four in five views. That is the format we build brand features around.
Proof it travels · pinned posts
Who you reach, and a reach that is growing
Age: core 25-54 is about 76%
35-44: 32.6%
45-54: 21.9%
25-34: 21.1%
59.8% men, 40.2% women: a prime family-decision audience.
Top locations
United States 58.6%
United Kingdom 6.0%
Canada 5.1%
Australia 4.1% / France 3.1%
US-led reach with an international tail, ideal for travel, family, and lifestyle brands.
Performance windows run through Sep 22, 2026. Audience and recent reel figures are from our latest Instagram dashboard.
Why brands work with us
Authenticity first: real family life, not polished ads, so our community engages because they trust us. Family plus LGBTQ+ reach: we speak to queer families, allies, and anyone drawn to modern parenting stories. And with most views coming from non-followers, a partnership does not stop at our follower list.
Partnership track record
TernX
Carry-on luggage stroller brand
W Hotel Bangkok
Hotel partnership, Bangkok
Madi Paidi Bangkok
Autograph Collection by Marriott
Hotel Zoso
Palm Springs: our most recent partnership
What we offer brands
Unboxing & first impressions
Hook-first reels that put your product in real family hands, from first open to first reaction.
Family travel features
Stays and destinations shown the way families actually experience them: kids, luggage, and all.
Day-in-the-life integrations
Natural product moments woven into the family routines our audience already loves and trusts.